Jay Hoffmann

Books, movies, and code

Show Don’t Sell

Take credit for what CSS has done. Don’t say: “Web standards did this” Do say: “We’ve set up a system that will automatically format the page whenever you update it.” Let the client think you’re smart and give you more business… Show don’t sell

– Jeffrey Zeldman

I was doing a bit of research on the Web Standards Project and stumbled upon this old bit of advice from 2002 from WaSP co-founder Jeffrey Zeldman. The argument hasn’t changed, even if the priorities have. If you are trying to convince clients that it is in their best interest to improve performance, or accessibility, just remember to show, don’t sell.