Jay Hoffmann

2025-10-11: Slowing Down

I remain thinking about slowing down. How to find the time to feel creative. Some of this is, of course, seasonal. As we get closer to one of the bigger launches I’ve ever done, it’s feeling like just a lot. So now isn’nt necesarrily the best time to plan this and I think as I get to my next season I will feel as if I have more time.

But now is a good time to prepare. And that’s what I aim to do.


We are all victims of time. Today I began my day furious at time . It was a lack of time that prevented me from doing something trivial. And there is hardly something as frustrating as trying to squeeze out just enough time for something menial.

Time is a thief, they say. And today it feels like something was stolen from me. So it is good to remember that the opposite is true as well. Time is a gift that we gave ourselves. It’s perfectly fine to simply waste it. Contemplating our own place. I will try to waste some time today.

I hope it makes me feel better


I’m thinking today about how to gain control. This is mostly to do with the home, trying to zoom out and, anticipate things rather than constantly react to what’s in front of us. What would it take to get a 6 month view of what’s in front? How can we translate that into weekly anxieties.

On this day, we’re going to feel burnt out, let’s order dinner. On this other day, we
have some time, let’s take the kids somewhere. And etc. Zoom out. Take the 6 month / month / and week view all at the same time.