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Jay Hoffmann

I work at Reaktiv. I write at The History of the Web.

Man, distinctive in the universe.

Fall begins. My kids are sick. But several years in, I may actually know how to handle it. We’ll see next week if I’m right. Reading Continuing with Grapes of Wrath, which I completely understand most people read in High School.

The Infinite Jest review

A long time ago, I read Infinite Jest and I have what amounts to complicated feelings about. I think I fall firmly into the camp of people in which the book was not transcendental or life-changing, but still impressive to behold in its scope and depth.

Being in time

Embracing the chaos, forgetting about time, thinking about innovation

Consuming films like Coca-Cola

Finishing my non-fiction sweep of Sculpting in Time and Just Keep Investing

Did we tell you how the marmoset saved us from Hitler?

Advancing through the Tarkovsky opus.

Weeknotes No. 2

reading and doing

Weeknotes No 1

I want to do it, now make me do it

@davatron5000 Hey Dave 👋. I know somebody (Olu) working on a newsletter about web history, but specifically with an accessibility angle. I was hoping to connect you two, since I thought you might have some thoughts with your work on a11y project, but realized I don't actually have an email for you. Would it be ok if I intro'ed you and Olu?

Posted to Mastodon

You'll never guess my secret!

Posted to Mastodon

Going to write a book about how to make $0/month writing a newsletter that goes out twice a month and you always forget to promote, so you have plenty of time for research in between.

Posted to Mastodon

But wait, there’s more!

There’s a story that Yuri was once on a sales call with a colleague talking to some potential customers about the benefits of descriptive markup and the virtues of Author/Editor. He was eloquent, and SGML and Author/Editor were in fact a pretty good fit for this particular organization, so the potential customers were very soon persuaded. They began giving the usual signs of being ready to close the deal, but Yuri kept talking, piling advantage upon advantage to the case for descriptive markup and SGML, and eventually they were practically tugging at his arms, reaching into their pockets for their checkbooks, and his colleague was making let’s wrap it up noises, and Yuri turned around, fixed them with his eye, and said But wait. There’s more.

I recently learned about the Contributions of Yuri Rubinsky, and how he was able to influence the course of XML history. His story, it seems, bleeds into the stories of many others. It is often that you will come across his name. That is often in the context of the creation of standards, on the web or otherwise.

Yuri had a thing he would say a lot. It was “But Wait, There’s More.” He would say it when he was explaining something exciting to someone new. But it turns out, according to C. M. Sperberg-McQueen, that it is an apt metaphor for the process of creating standards. Sperberg-McQueen offers two methaphors. The first is a barn raising, a group project that brings togehter many hands to bring a task to full compeltion. Then there’s community farming, an ongoing process that requires hands coming together, like barn raising, but without a clear finish line or goal. There is no completion.

The process of creating standards is like community farming. But we often treat it like barn raising. And if we were able to shift our way of thinking, it would open up new possibilities.

A Tale Of Two Ecosystems- On Bandcamp, Spotify And The Wide-Open Future

As Ek makes clear, even the COVID pandemic can be put to use by Spotify’s strategy, as can the death of an existing medium for music, “linear radio” (more commonly known as “radio”).

The business model of the Internet is interesting. There is no rule, for instance, that tech companies “move fast and break things.” Nor that growth at all costs is a reasonable goal or that a simple exchange of payment for goods or services is not possible. And yet, business on the Internet often follows the path of Spotify rather than Bandcamp.

There is an interesting history of both platforms in this piece (one tidbit: Bandcamp’s success came, in part, from people searching for music plus the word “limewire,” but opting to go to Bandcamp’s site and just paying for it. People want to pay for their music, seems to be the lesson, they just want it to be easy). But it is also a commentary on the ethos of popular web platforms. A world in which a company like Bandcamp, with its focus on tangible things like people and music, will never be able to compete with Spotify, with its focus on users and audio.

A New Conservatism

In the wake of Trump’s defeat, analysts have pondered whether his brand of populism might represent the conservative future. But this misunderstands his role. There is no discernible Trumpism independent of Trump himself.

Writing in Foreign Affairs, former Romney advisor Oren Cass offers an alternative view on the future of conservatism, one that I don’t think other conservatives will be quick to embrace, but one that I think could have a future as the GOP moves from a majority party to a minority party fighting to exert control.

Crass draws heavily on the most traditional of conservative thinkers, Adam Smith and Edmund Burke, throughout the piece. What’s interesting to me is that he seems to think that conservatives have a place in the modern labor movement. Citing Adam Smith’s notion that “the rate of profit does not, like rent and wages, rise with the prosperity, and fall with the declension, of the society, on the contrary, it is naturally low in rich, and high in poor countries, and it is always highest in the countries which are going fastest to ruin,” Crass believes that the labor movement’s embrace of the worker against the unregulated capitalist is, in fact, not incompatible with what conservatism could look like.

I’m not saying I could ever find myself among the conservative movement, I doubt I could. But one that stands lockstep with the labor movement would be… hard to avoid.