In a way, the decisiveness of Trump’s win this time as compared to 2016, which seemed like a fluke, should be clarifying. Whatever dark forces of racism, misogyny, and bigotry may lurk in the hearts Americans, it seems that the chief complaint was a sense that it’s too expensive to buy stuff. Democrats were selling democracy, Republicans were selling consumerism, and consumerism won. Trump’s message was essentially that there are others who are in the way of your desire to have stuff and he is going to get them out of the way by deporting them or slapping tariffs on their goods or whatever. It never needed to make sense to be effective.