Author: Jay Hoffmann

  • Things List #1 – 12/15/2025

    Links

    The Resonant Computing Manifesto

    We call this quality resonance. It’s the experience of encountering something that speaks to our deeper values. It’s a spark of recognition, a sense that we’re being invited to lean in, to participate.

    This is a really impressive, and concise manifesto. Can sometimes feel like a faraway pipe dream, but maybe that’s the point.

    How to get through cold, wet, dreary days

    Reading provided me with proof that other ways of living were possible. Reading provided me with proof that people could love each other.

    Same. Just same.


    Watched

    Superman: I know I’m late to the party, okay. Cheesy in mostly the right ways. Good reminder that Superman does good.

    Emily the Criminal: There’s wrong turns everywhere. What’s there to do when we’ve created a world that always pushes you towards one? There’s a really devastating cycle at the heart of this one.


    Other

    / Might try this chicken harvest sweetgreen dupe

    /privacy first newsletter platform with no stats which maybe I should consider moving to

    / This tweet is really good

  • Resonant Computing

    Some really impressive names put this together and it speaks, I think, to a movement that has always been there under the surface.

    We call this quality resonance. It’s the experience of encountering something that speaks to our deeper values. It’s a spark of recognition, a sense that we’re being invited to lean in, to participate. Unlike the digital junk food of the day, the more we engage with what resonates, the more we’re left feeling nourished, grateful, alive. As individuals, following the breadcrumbs of resonance helps us build meaningful lives. As communities, companies, and societies, cultivating shared resonance helps us break away from perverse incentives, and play positive-sum infinite games together

  • The Materialists (2025)


    This movie’s trailer makes it seem like it’s going to be a classic love triangle. It’s much more complex than that. It’s the first honest confrontation of modern dating that I’ve seen, and a recognition of the intangibility of love. Celine Song delivers her message beautifully and directly, wrapped up in an elegant rom-com with all the right notes.

    https://letterboxd.com/jayhoffmann/film/materialists

  • A Real Pain (2024)

    Dir. Jesse Eisenberg

    Sometime in the first act of the film, the film tells you exactly what it is. Benji (Kieran Culkin) jumps up amongst a monument in Warsaw during the first stop on the Holocaust tour he is on with his much more stable, yet neurotic cousin David (Jesse Eisenberg). He stands right next to the 20 foot statues, pretending to be a solider himself. He begs David to join, but he won’t. Instead everyone else from the tour group does. One by one, the members of the group hand David their cameras, and they pose for a single picture amongst the statues. Even the tour guide. And David is left alone to snap the pictures.

    A Real Pain is a mosaic, told from the point of view of somebody looking on from the outside. Throughout the film, David buries his own pain while Benji wears his on his sleeve.

    My pain is unexceptional so don’t feel the need to burden everyone else with it 

    But he wants to let it out. He wants to live with his pain. But the weight of generations won’t let him. And as a Jew with grandparents who survived the Holocaust as well, it’s a familiar feeling.

  • Blogging is boring

    Paul Ford on why blogging is the canary in the coal mine for when a technology becomes boring and normal.

    People sometimes talk about the golden age of blogging but less about why people blogged: No one had money, and nothing is cheaper than putting words online. When the money flies to money heaven, and the startups become enddowns, the conference budgets are often the first thing to go. Nerds still want to talk their nerd talk, though. That’s when they start posting—it’s the only way to figure out who you are. Eventually, AI’s C/B ratio will start to tip blogward

    I hope AI becomes boring pretty soon too Paul.

  • They want us to be scared

    They want us to be scared

    There will be many sharp and interesting takes on the success of No Kings 2, I’m sure. And I don’t have much to contribute other than how it felt.

    I know that in the week leading up to yesterday, those who all the power wanted the American people to feel scared. They wanted us to fear retribution, to believe that they have all the cards and to stand up and show your discontent was unpatriotic and criminal. They want us to feel scared so that they can continue to rip through this country and do whatever they want.

    Yesterday, as I stood among a thousand (or more!) people just a few miles from my home in Long Island, that fear melted away. When I looked around and saw people from my community willing to say out loud that they have had enough, and that they want something better, it gave me courage and comfort, knowing that there are so many others like me, and they can do this with joy. These are my neighbors. I can say what I feel and I know that others are right there with me. We can talk about it in public. We can still speak our mind in America. We can tell people who defend what’s going on, or tell us it’s no big deal, to fuck off. Because people care. We care. And that feels good.

  • What’s next in the fediverse?

    What’s next in the fediverse?

    Ben Werdmuller with another truly great take. Why the open social web matters now, which was a keynote he gave at this year’s Fediforum.

    Werdmuller traces something that I think is often overlooked, the actual utility of a decentralized social web. Tangible outputs which he breaks into two different categories, social media (for broadcasting signals to larger groups and audiences) and social networks (for coordinating and disseminating information through smaller groups).

    That’s the distinction: networking builds trust and enables coordination within and across communities. Media scales that message to everyone.

    And the fediverse can do both

    For Werdmuller, that’s where things get interesting. Because decentralized tools provide a viable alternative to the limitations of centralized platforms. There actually are drivers of this technology beyond purely ideological techno-optimism. There are real use cases that can be solved when we focus on slimmer, scaleable, encryptable federated networks.

    There are a lot of problems in social media right now. And as government regulators descend on these problems which are increasingly affecting our youth, they won’t make nuanced decisions. They will seek to obliterate social media. And with that may go the openness as well. We need that openness.

    Twitter, but on ActivityPub, isn’t actually all that interesting. Far more interesting are decentralized networks that cut through the bullshit. No algorithm, no warped incentives. Technologies that connect and empower in small and immesaurable ways. Sort of like what the web was when it all started.

    Werdmuller is trying to ignite a spark here. So that we can all build something new together.

    And whether you like it or not, sitting in this virtual room, you’re the counterculture. All of you are building platforms, communities, and relationships, with the potential to create an alternative to this centralization of power and influenc

  • All of you (2024)

    All of you (2024)

    Where it is most charming is in moments of spark that exist between leads Goldstein and Poots. They are able to navigate us through the complexity of love as it moves through cycles and phases and in and out of focus. And that is an interesting story and one that the film invites us to follow somewhat meanderingly as it leaps forward through indescript period of time. And for all of that, it resonated.

    But there was another side to it.

    This film hinges on a relatively basic conceit. Soulmates exist, and they can be scientifically determined. That, as it turns out, is a distraction. The concept of soulmates is there as a deterrent. One more layer on the endless complexity of love. And that is where it lost me. Because it never surfaces as anything more than a distraction. Something on the side. This magnificent concept of soulmates weaved in and out of the story but never fully embraced by it.

    https://letterboxd.com/jayhoffmann/film/all-of-you-2024/reviews

  • Locking up the information

    I’ve been thinking about an idea that begins with a quote that’s often attributed to Stewart Brand: “information wants to be free.”

    And the I stumbled on this interview via a link from Jeremy’s blog with science fiction writer and thinker Ted Chiang. And he has this line in there which is actually a concise wrap up of a longer piece he had written.

    I call LLMs a blurry JPEG because they give a low-resolution version of the internet. If you are using the internet to find information, which is what most of us use the internet for, it doesn’t really make sense to go with the low-resolution version when we have conventional search engines that point you to the actual information itself.

    And it occurs to me that this is certainly one of the reasons AI tools bug me so much, especially those little summaries at the top of searches or articles or whatever. There is so much information on the internet, sitting there, waiting to be discovered, picked apart, and parsed on the way to insights both brilliant and banal. It’s the greatest achievement of modern history to have all that information right there.

    Summaries are an attempt to create some sort of shortcut through that. But that’s not what happens. It’s not the information that we get, it’s a copy of a copy of a copy flattened out to an elementary level understanding spelled out with the affect of a customer service call. A blurry JPG, as Chiang puts it.

    The information is no longer free. It’s locked up behind the summary. And so much is lost.

  • 2025-10-11: Slowing Down

    I remain thinking about slowing down. How to find the time to feel creative. Some of this is, of course, seasonal. As we get closer to one of the bigger launches I’ve ever done, it’s feeling like just a lot. So now isn’nt necesarrily the best time to plan this and I think as I get to my next season I will feel as if I have more time.

    But now is a good time to prepare. And that’s what I aim to do.

    (more…)
  • The pendulum swings

    I watched Josh Johnson’s special about removing Jimmy Kimmel’s show, and a host of other things.

    In his usual way, Johnson sort of pokes at the issue from the side, first talking about what it feels to like to be caught off guard and to be scared, before coming to a fundamental question of human existence: do you care?

    And when he does finally come to the issue at hand, the attacks on our free speech, he offers up a pretty basic truth.

    Pendulums swing. Governments do not give back power that was taken.

    9/11 was a long time ago. When did we get our privacy back?

    Which, historically, is essentially a universal truth. If we are at all lax when the government comes to take power away, it will be lost forever. Which makes this a really important moment in our collective history.


    Yesterday, Tim Berners-Lee wrote about giving away the web for free. I’ve written a few times about how this was the single most important decision in the web’s history. Berners-Lee appears to agree. But he also

    I immediately flashed back to what Johnson had said. Penulum’s swing. We do not get back power that was taken.

  • Writing is thinking, commits edition

    via Chris Krycho 

    An important reminder that writing is thinking, even when it comes to commit messages.

    I have sometimes written detailed messages I did not end up needing (yet!) but I have never regretted it, because I don’t know when writing whether I will need it, and if I do, I cannot go back in time to have written it. Better to spend a little extra time writing down something I may not end up needing than to rush past that opportunity and lose it forever.

  • No accountability

    In Five Came Back, Mark Harris tells the story of five legendary film directors who came together to make war propaganda on behalf of the American government as the US entered World War II. The stories in there are filled with happenstance and circumstance, egos and convictions, and the real and true terror of war.

    Tangled in all of that is a group of producers and executives behind the scenes that were often guided by their ideology that provided the financial and motivational incentives for each director to do their work. Figures like Samuel Goldwyn, Darryl Zanuck and Harry and Jack Warner, common place names in film history these days, but often just people trying to do what they can in the face of unprecedented and global strife.

    None were immune to personal ambition, or greed, or deception. But as the war began to rage in Europe, many spearheaded ideologically driven films meant to showcase American valor and the evils of the Nazis and facists. These films were unapologetically jingoistic, and not without their own harmful stereotypes. But the people behind them believed deeply in what they were making.

    Yet in the build up to the United States taking a role in what was, up to then, a largely European conflict, many of these producers and directors were outspoken in their opposition to the rise of facism. So much so, that a staunchly anti-war Senate with ideological leaders that would often lean in an anti-semitic and even pro-facist stance. They called together a committee, the Nye Committee to launch accusations at filmmakers and studio heads, accusing of them inciting war hysteria, working in secret with President Roosevelt and otherwise riling up Americans with propoaganda.

    The studio heads didn’t back down. Lowell Mellet, head of the Office of War Information’s Bureau of Motion Pictures claimed that they were ready to “proclaim they are doing everything they know how to make America conscious of the national peril; that they won’t apologize—just the reverse.”

    And that’s basically what they did. One by one, the studio heads defended the works they had put together as acts of personal integrity and honesty rather than blind propaganda. They felt strongly in their ability to speak truth to power, and hold a light up to what was happening across the world. Harry Warner’s speech at the hearings was particularly stirring. “The only sin which Warner Bros is guilty,” he said to the Senate members, “is that of accurately recording on the screen the world as it is or as ith as been.” When members of the committee pushed back and challenged that assertion, and what they presumed as his devotion and total adherence to President Roosevelt, he fired back. “I think in America, we have our own minds and we use them.”

    Hollywood missed the mark in the era of World War II, and many times before and since. But there is some lesson to be learned from a time when studios were run by men willing to put their reputaitons on the line in the interest of American ideals. Even when they were challenged by the highest levels of government. Especially when they were.

    Compare that to the mealy mouthed statement from Disney after removing, and then bringing back, Jimmy Kimmel.

    It is a decision we made because we felt some of the comments were ill-timed and thus insensitive. “We have spent the last days having thoughtful conversations with Jimmy, and after those conversations, we reached the decision to return the show on Tuesday.

    No accountability. No ownership. No I statements at all. Hiding behind a facade of corporate blindness.

  • Against the protection of stocking frames – ethanmarcotte.com

    via Ethan Marcotte

    There’s a lot packed into Ethan’s post, as there often is. As somebody who runs an engineering team, though, it was his thoughts on AI mandates that really stood out.

    I’ve heard repeatedly about a kind of stifling social pressure: an implicit, unstated expectation that “AI” has to be seen as good and useful; pointing out limitations or raising questions feels difficult, if not dangerous.

    I run a pretty small team. Some people on that team have been helped been AI. Others prefer to keep it out of their work. We ran a virtual retreat at one point, with AI at its center. We had discussions about the ethics of using it, pressure from our clients, and the ways that it enhances and potentially damages our everyday work.

    If I mandated not only usage of AI, but optimism towards it, in our company, I would no longer trust the work that they were doing.

  • it’s the cynicism for me

    There’s a line from a recent essay by Ezra Klein that’s been making the rounds. Klein turns to an argument that liberal pundits often do. We need a bigger tent.

    I genuinely cannot believe that Ezra Klein said we should run pro-life candidates in Kansas, Ohio, and Missouri; three states that recently held abortion referendums where the pro-choice side won!

    Sam (@samd.bsky.social) 2025-09-20T02:05:12.495Z

    This ignores what lots of people have already pointed out. That pro-life policies aren’t actually popular. That perhaps more importantly, it’s a regressive stance at odds with the presumed ideology of the Democratic Party. That it’s harmful to women, that it’s the removal of a fundamental right. On and on.

    This isn’t Klein taking a misstep though. His brain is so warped by polling, reinforced by a bubble of homogenous pundits, that he sees politics through a prism of calculations rather than adherence to any true convictions. He believes, for instance, that running a pro-life Democrat lets you grab, say 3-5% of the Republicans through some Faustian bargain without having to sacrifice the support of your own party. Or personal integrity for that matter.

    Which is, of course, not true, and has never been true, and how it’s possible to have the most unpopular opposition party even in opposition to the most unpopular president in modern history.

    It’s not actually hard to have an actual ideology obviously, even one that is nuanced and multi-faceted. But Ezra Klein’s beliefs are grounded in a faux optimsim cloaking it’s much more sinister cynicism. Everything is up for grabs. That’s not a winning or enduring position. Its weak links are everywhere. Let’s see how far it gets us.

  • End of an _s era

    End of an _s era

    I’ve only just seen the news that Automattic is archiving the _s (pronounced underscores) theme. The move makes sense given WordPress’ bend towards block themes in recent years, but it still feels like the closing of a chapter.

    When I started taking WordPress from a hobby to a true processional pursuit a decade and a half ago, best practices were maybe a bit harder to come by. I remember surrounding myself with the open source projects of Pippin Williamson and Tom McFarlin and so many others who were standardizing a more professional approach to WordPress, especially when it came to plugin development.

    And when I discovered _s, it did the same for me for theme development. It wasn’t just a “1,000 hour head start,” as the projects tagline goes, it was a compendium of tips, tricks and best practices. A library of approaches to learn from.

    It also mapped and approach I follow to this day. I’m partial to starters that act as a starting point rather than as something that it’s meant to go untouched. I like rooting around and hacking bits and bobs until everything works just right. And _s not only made this possible, it encouraged it.

    I’m a theme meant for hacking so don’t use me as a Parent Theme. Instead try turning me into the next, most awesome, WordPress theme out there. That’s what I’m here for.

    I didn’t always use _s to start my projects, but I never started a new project without referencing it first. I’m glad it existed, and I’m grateful to the people that worked on it. It taught me a lot.

  • Everything

    via Mandy Brown

    Mandy Brown brings her thoughtful analysis to the work of philosopher André Gorz, who wrote frequently in the post-World War II world about his self-described leftist approaches to politics, and in this case, to work. Brown contextualizes that in the modern day.

    But what Gorz is calling out here is that isn’t only bad work that the elite work depends on—it’s also the absence of work. The “disruption” that the tech industry has so long prided itself on is just another word for “unemployment.”

    The tech industry is on a journey to do as little as possible and make as much money as possible from doing it. That’s the game. That’s all that is. And the way that work has been restructured pushes the responsibility, and importantly the ethics of that, back to the worker.

    But Brown imagines a future that is more free of these limitations. And ultimately makes it possible to imagine a better future. Which is really what it’s all about.

    What if work wasn’t only what we do at work, but all the ways that work moves out into the world, and all the work we do elsewhere—whether in our homes or in our streets. What if our work is all the things we give a fuck about? What becomes possible then?

  • How Tim Cook sold out Steve Jobs

    via Anil Dash

    Anil Dash comes out swinging here, and he’s got a point.

    Cook made a mealy-mouthed entreaty to Donald Trump, slathering him with compliments that were as numerous as they were false, and then used his sweaty palms to assemble a ghastly glass-and-gold trophy for a room full of press cameras. It is, quite literally, the most grim and embarrassing thing that’s ever been done in Apple’s name

    Apple has more power in the market than they are ready to admit, and it’s embarrassing to see these so called free market libertarians very literally bend a knee.

    It’s time to be angry because everything else isn’t working.

  • AI Hate

    AI Hate

    I’ve read a few things fueled by hatred for AI recently. I think it can basically be summed up by this Mr Rogers quote that’s been making the rounds.

    The first one is from a blog with only post, which is about the most punk thing I think you can do and it’s called I am an AI Hater.

    There’s no hemming and hawing here. The author gets right to the point in a really masterful way. I pulled this line out:

    What is life but what we choose, who we know, what we experience? Incoherent empty men want to sell me the chance to stop reading and writing and thinking, to stop caring for my kids or talking to my parents, to stop choosing what I do or knowing why I do it. Blissful ignorance and total isolation, warm in the womb of the algorithm, nourished by hungry machines.

    Then there’s “Every Reason Why I Hate AI and You Should Too” by Marcus frikkin Hutchins of all people. And it’s far more elaborate. There’s a lot to glean from it too, and Hutchins waves away the hype to get to the core of what the issues really are.

    But Hutchins ultimately comes around to a really similar point, though his is backed by a lot more study and considered research in the field. Still, the big problem with AI? It’s not human, and it can’t be human, because only humans are human.

    In reality, all we’ve created is a bot which is almost perfect at mimicking human-like natural language use, and the rest is people just projecting other human qualities on to it. Quite simply, “LLMs are doing reasoning” is the “look, my dog is smiling” of technology. In exactly the same way that dogs don’t convey their emotions via human-like facial expressions, there’s no reason to believe that even if computer could think, it’d perfectly mirror what looks like human reasoning

    I don’t have any nuance to introduce, or hedging to do. I just, kind of… agree. At the very least, we should stop an anthropomorphizing the technology. But I’m perfectly willing to consider never using it again too.

  • Is that it? – Trying to Understand the World

    This one is going to stick with me for a while.

    via Aurlein

    “Liberalism in the last half-century, our society has undergone a radical, nihilistic transformation towards pure form without substance, and mere existence without anything you could reasonably describe as life. So when people complain that life feels meaningless today, that’s because it is.”

    I have to say I’ve been feeling this for quite some time. It feels like we’ve been completely stripped of ideology.

    Liberalism marches on.

  • The rise of whatever – fuzzy notepad

    As usual, eevee gets right to the heart of it. All you get from this new fancy tech is… whatever

  • I Spent 90 Days Rebuilding My Brain. Here’s What I Learned. – Westenberg

    via JA Westenberg

    Tolerance for ambiguity, boredom, and discomfort had atrophied in me. Modern life conditions us to flinch from them: which makes sitting in the ambiguity without reaching for distraction a radical act of reclamation. One Sunday I spent three hours writing by hand about a single question: “What does it mean to think originally?” I got nowhere. Every path ended in a hedge or a cliché. But that was the point. I was learning how to stay with a question even when it refused to yield.

  • What is open source? – Ben Werdmuller

    via Ben Werdmuller

    The term “open source” was designed as a callback to the early days of software, when source code had been bundled by default. The strategy was to sell Fortune 500 companies on using this software, rather than employ the grassroots evangelism that had been the bread and butter of the free software movement.

    This buildup of open source happens to coincide with the rise of Web 2.0, zero interest growth, growing optimism, etc. it was built for a web that used to exist

  • Some Products Just Aren’t Big Companies — Sympolymathesy

    via Chris Krycho

    If you trace this all the way back I think it all stems from Netscape Time.

    This is a classic failure mode with these kinds of acquisitions. The problem, I take it, is one of a mismatch of scales. Pocket and services like it are not Big Businesses. They do not support a massive base of users, monetized by attention and ads (“eyeballs”). They are, from everything I can see, what has sometimes pejoratively been called “lifestyle businesses”. But outside the world of Big Tech specifically and Big Business more generally, we just call a “lifestyle business” a business.

  • Opinion | Mamdani, Trump and the End of the Old Politics

    Chris Hayes has kind of a spot on analysis here about the division between the old guard and the new.